My E-Commerce Copywriting Samples

A mock newsletter I made in college for the brand Reformation.

Meet Lance Espiritu From BS Accountancy As a third year accountancy student, Lance Espiritu is faced with the daunting task of computing and dealing with numbers almost everyday, but that doesn't mean he wouldn't indulge himself with fashion and lose his style amidst the hard work. Lance chose for a minimalist look with his plain grey shirt, classic blue jeans, black and white statement jacket and his Vans Old Skool shoes in racing red for a pop of color. Lance often turns to Old Navy, Aldo, Uniqlo and H&M, his favorite shop, for that laid back yet put-together clothes he consistently aims for in his sense of style.

Meet Dimple from BA in International Studies Outgoing and self-proclaimed extrovert IS student Jhul Kathrynanne Lourdes Palo or simply "Dimple" as friends and family lovingly call her, is seen rocking her blue denim jacket, casual black top, a skirt with an art deco inspired print, brown round watch, lime green, wrist baller indicating the enlightening words "Faith, Hope, Love" and her hippie sandals which displays her perfectly manicured toenails. She describes her personal style as trendy and fun depending to her mood. Dimple depends on Forever 21, Stradivarius and Bershka for her outfits or to sometimes emulate her favorite style icon, makeup mogul, Kylie Jenner.

Meet Alexa from BA in International Studies There are solid reasons as to why third year IS student Alexa Jane Rio won as 4th runner up for Munting Mutya 2005; she has this rosy, effortless beauty, a bubbly personality and a knack for fashion that is evident in her chic look. Alexa exhibits her hip style in a washed-out, button-down shirt, trendy, sky blue, wide-length pants, a gold Casio timepiece and her white, low cut Converse All Star. Alexa proudly proclaims sultry supermodel, Gigi Hadid, and fashion blogger Verniece Enciso as her style icons and dreams to join the ranks of her idols in the modeling industry.

Meet Vander Brecio from BSBA Major in Human Resource Development Management "A man should look as if he has bought his clothes with intelligence, put them on with care and then forgotten all about them." - Hardy Amies Vander caught our eye last Friday when we spotted him looking sharp wearing an eccentric designed, black and white, button down shirt from Illustrado, black form fitting pants from Forever 21, and his black and white Adidas Superstar shoes, truly sticking to his eye-catching aesthetic. Imagine a Tame Impala song playing on the background and it somehow fits with Vander's classic street style as if he could be a cast of Baz Luhrmann's Romeo + Juliet.